Reimagined

Banking Customer Acquisition

We revolutionize the way banks acquire new customers by slashing customer acquisition costs (CAC) by up to 90% with a powerful white-label solution. Harnessing the power of open banking through PSD2, we deliver hyper-personalized product recommendations based on real financial behavior, effortlessly guiding users to switch banks for better deals. This platform not only automates data collection, reducing friction for potential customers, but also gives banks valuable insights into competitor data, driving up sales for products like credit cards. By enhancing customer targeting and simplifying account switching, Salesfront.hu becomes a game-changing tool for banks looking to expand their customer base while minimizing acquisition costs .

Are you shelling out €303 for each new banking customer like your competitors?

The global banking industry  is the second most expensive industry when it comes to customer acquisition.

Hubspot

It’s time you shaved off unnecessary costs by helping customers shave off theirs.

Problems

In today’s competitive banking landscape, customer loyalty is fragile, with nearly half of retail bank customers ready to switch for minimal savings. Attracted by fast switching processes, rewards, and modern apps from neobanks, the main challenge for customers is identifying the best account option among the overwhelming choices.

READY TO SWITCH

  • 48% of retail bank customers would readily switch banks for €67 or less in yearly savings on banking fees and charges.
  • 11% would do so for less than €13.

Source: Study conducted on a representative sample of 1,082 Hungarian respondents in March 2022

NEEDS

Those who are looking to switch are spoilt for choice, lured by 

  • attractive switch offers from welcome cash to rewards 
  • super fast and simple current account switch processes 
  • slick apps and hassle-free banking offered by neobanks

WHICH?

RETENTION

Solution

The good news?

They are also one search away from gaining new ones.

In Hungary alone, some 1.4 million retail bank customers would trust a bank with their account information to compare financial products and find the best match for their personal finances and saving needs.

WHITE LABEL

PSD2 AIS

Features

The platform offers personalized financial product recommendations by analyzing users’ actual financial behavior, ensuring tailored solutions. It is powered by Mastercard Open Banking Connect, providing seamless integration and enhanced data security. Additionally, it eliminates the need for manual data entry, automating the process for a smoother user experience.

Benefits

The platform reduces customer acquisition costs by up to 90%, offering a highly cost-effective solution for banks. It provides valuable insights into competitor customer behavior, enabling targeted marketing to prospects who are likely to switch banks. Additionally, the app can be fully customised to align with a bank’s branding and offerings, helping boost sales of credit cards and other financial products.

Founders

Ákos Sallai

Ákos Sallai

CEO, Co-founder

Ákos is an experienced economist and serial entrepreneur with over 20 years of expertise. He oversees key areas of business development, ensuring strategic growth and market presence. Additionally, Ákos manages PR and marketing, driving the company’s brand and communication efforts. His leadership ensures that the company remains competitive and innovative in an evolving marketplace.

Attila Halmai

Attila Halmai

CTO, Co-founder

Attila, an engineer and economist with over 20 years of experience in sales management within the banking sector, brings a strong IT background to his role. He is in charge of overseeing product development, ensuring smooth delivery, and managing relationships with vendors. His extensive expertise supports the seamless integration of innovative solutions in the financial technology space.